Cinnamon Toast Crunch is adding a hint of sweetness and heat to the breakfast aisle with its new CinnaFuego Toast Crunch.
The cereal, which combines sweet cinnamon and fiery spices including spicy pepper, looks the same as the original cereal, the brand said.
“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills senior marketing communications manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”
Sold in a resealable pouch, CinnaFuego Toast Crunch will be available on August 12 exclusively at Walmart.com for a limited time.